How I Practice-Sarah Gold

Sarah Gold
Sarah Gold
The Gold Law Firm

1. What are your areas of practice?
Business transactions, mostly formations and contracts for non-profits and for-profits.

2.Is there such a thing as a typical day for you?
It depends on the time of year. I also teach Business Law and Ethics at RPI (Rensselaer Polytechic Institute) two days a week. Those days, it’s half the day at school and the other half at work. When I am at work, I pick up the phone and answer way too many emails and do whatever is on the list. I am also of counsel to a firm so I work on any projects I have for them.

3. Where do you practice? Do you have a stand-alone office or home office?

A new stand-alone office as of August 2016, previously worked out of my house.

4. What is the most rewarding thing about having your own practice?

The interaction with clients in person. I worked with hedge funds for 2.5 years and never met a single client in person. I enjoy the freedom of being my own boss. It allows me to be a part of NYSBA and other organizations. 

5. What are some of the challenges about having your own practice?
It’s just me. I do my own books, answer my phones, market my practice and all the legal work. Sometimes, there are not enough hours in the day.

6. What are your must-have tech tools/apps?
Assistant.To (a free email scheduling app) is the best thing I’ve come across. I have used with clients and colleagues. I can’t live without that and Todoist (an online task manager). I also have a lightweight laptop and a tablet for docs on the road. I am also an avid Android /Google mail user.

7. How do you market your practice? How do you find new clients?
I am heavily involved on social media. I have gotten a lot of traction through Facebook and Linkedin. Word of mouth does work. I have grown over the last five years. Referrals are great.

8. When and where do you interact with other attorneys?
Through NYSBA, the Albany County Bar Association and the Capital District Women’s Bar Association. I have also been an active member of the “SoloSez” listserv since 2006. I get about 200 emails a day on a number of topics. I’ve met a lot of great people through it.

9. How do you stay informed with legal news/developments?
A combination of sources. I am a news junkie and get emails from and the NY Times. I am big on twitter and I am always amazed how much info I get from Solosez. There’s a member from the Electronic Frontier Foundation who posts about privacy and Internet law; I tend to learn the most from him. When I teach, I start each class with a rundown of current events.

10. If a fellow attorney decided they wanted to start their own practice, what is the one thing they should know?
Don’t feel like you have to spend all the money upfront first. Don’t buy anything big that you don’t need to. That can be malpractice insurance before you have a client or a big tech purchase. See what you need, then buy. If you don’t screw it up in the beginning, you will be alright.